DUNCAN HINES

PREMIUM CAKE MIXES

Duncan Hines developed a brand-wide segmentation strategy that included a line of premium cake mixes with inclusions to respond to the consumer trend of selecting quality products made with real ingredients.

Duncan Hines chose Design Innovations to successfully interpret the new strategy for the Canadian marketplace. The result is a beautiful line redesign that communicates the new benefits, while visually bridging the gap between the current and new designs.