JANES BRAND REDESIGN

Janes is Canada’s #1 frozen Chicken brand. Design Innovations was given the task of updating their brand identity in a way that was sensitive to the brand equity that Janes enjoys. The new branding would also be used to refresh their iconic Pub Style packaging.

Design Innovations created a dramatic three dimensional logo that welcomes the consumer into the delicious world of Janes. The Pub Style line was given a evolutionary update that’s contemporary, clean, easy to shop, and calls out that Janes is proudly Canadian made!