GAY LEA WHIPPED CREAM
Gay Lea is the category leader in Canadian Whipped Cream, but over time their packaging line up had become fragmented and recessive. A line redesign was in order.
Design Innovations crafted a unified product line that balanced existing brand equity with a clean and fresh look that resonates with younger connected consumers. As a result Gay Lea enjoys strong positioning on-shelf, retaining its dominant position in the category.